In strategic
management, I was study about The Nature of Strategic Management. Any topic
must have objectives. In this topic or chapter, we can see at here..
Chapter Objectives
- Describe the strategic-management process.
- Explain the need for integrating analysis and intuition in strategic management.
- Define and give examples of key terms in strategic management.
- Discuss the nature of strategy formulation, implementation, and evaluation activities.
- Describe the benefits of good strategic management.
- Discuss how a firm may achieve sustained competitive advantage.
Defining Strategic Management
Strategic
management the art and science of formulating, implementing, and evaluating
cross-functional decisions that enable an organization to achieve its
objectives, Strategic management is
used synonymously with the term strategic planning. Sometimes the term
strategic management is used to refer to strategy formulation, implementation,
and evaluation, with strategic planning referring only to strategy formulation.
Strategic management is used synonymously with the term strategic planning. Sometimes
the term strategic management is used to refer to strategy formulation,
implementation, and evaluation, with strategic planning referring only to
strategy formulation.
Besides
that, strategic management have 3 stages, We can see and learn about strategic
management stages here.. : )
•
Strategy
formulation
•
Strategy
implementation
•
Strategy evaluation
|
Strategy formulation includes developing a vision and mission,
identifying an organization’s external opportunities and threats, determining
internal strengths and weaknesses, establishing long-term objectives,
generating alternative strategies, and choosing particular strategies to pursue
o Deciding what new businesses to
enter,
o What businesses to abandon,
o How to allocate resources,
o Whether to expand operations or
diversify,
o Whether to enter international
markets,
o Whether to merge or form a joint
venture,
o How to avoid a hostile takeover.
Strategy implementation requires a firm
to establish annual objectives, devise policies, motivate employees, and
allocate resources so that formulated strategies can be executed. Often called
the action stage
Strategy evaluation reviewing external
and internal factors that are the bases for current strategies, measuring
performance, and taking corrective action.
Key
Terms in Strategic Management
- Competitive advantage
- Strategists
- Vision statement
- Mission statements
- External opportunities and external threats
The
Strategic-Management Model
This
is benefit of strategic management.
Historically, the principal benefit of strategic management has
been to help organizations formulate better strategies through the use of a
more systematic, logical, and rational approach to strategic choice.
Communication is a key to successful strategic management. Through dialogue and
participation, managers and employees become committed to supporting the
organization.
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