ASSALAMUALAIKUM...

Today i was study about chapter 3..Chapter 3 of this has to do with the 4th chapter , in this chapter I have learned about the external environment ,  the firm strategically and in chapter 4 will be learned about the internal environment ..

there is a clear concept that is held in this chapter , called macro environment.

in addition, external factors and uncontrolled major decisions affecting the organization , and have an impact on performance and strategy . The factors concerned are economic factors : demographics ; legal , politics , and social ; changing technology and the power of nature.

Specific examples of macro environment influences include competitors changes in interest rates, changes in cultural tastes, disastrous weather, or government regulations.

what is PESTEL??

PESTEL is POLITIC, ECONOMY, SOCIAL, TECHNOLOGY, ENVIRONMENT, LEGAL.  PESTEL analysis are focuses on the six principle components of strategic significance that related to macro-environment.

political factor

Economic factor

Social factor

Technology factor

Environment factor

Legal factor

THANK YOU...