chapter 2..

   In chapter two, I've learned about The Business Vision and Mission, each chapter has its own objectives, in this chapter there are some objectives,  We can see the objectives as stated below…

   Describe the nature and role of vision and mission statements in strategic management.

   Discuss why the process of developing a mission statement is as important as the resulting document.

   Identify the components of mission statements.

   Discuss how clear vision and mission statements can benefit other strategic-management activities.

   Evaluate mission statements of different organizations.

   Write good vision and mission statements.

The vision statement should be short, preferably one sentence, and as many managers as possible should have input into developing the statement. The example of vision statement we can see at here..

         Mission statement is reveals what an organization wants to be and whom it wants to serve. Also called a creed statement, a statement of purpose, a statement of philosophy, a statement of beliefs, and a statement of business principles.

         This is vision versus mission.

         Shared vision creates a commonality of interests that can lift workers out of the monotony of daily work and put them into a new world of opportunity and challenge.

Importance of Vision and
Mission Statements

   To ensure unanimity of purpose within the organization.

   To provide a basis, or standard, for allocating organizational resources.

   To establish a general tone or organizational climate.

   To serve as a focal point for individuals to identify with the organization’s purpose and direction.

   To facilitate the translation of objectives into a work structure.

   To specify organizational purposes